Case Study Teaching Via Collaborative Information Technology

The purpose of this paper is an analysis of a collaborative, information technology-mediated teaching endeavour in marketing education. The analysis goes beyond a comparison of traditional and technology-based teaching on a learning-effectiveness level by covering the different perceptions of instructors, learners, teaching assistants and IT personnel of the cost and benefits of such settings from the process point of view. Hence, it does not only analyse learning effects in didactic terms, but also in technical, organizational, and social ones. A field experiment was conducted to gain insight into the organizational and technological design of teaching case studies in an international context by using information technology. A qualitative research design was applied. The results provide guidance for collaborative teaching of case studies in marketing education.